mercredi 7 janvier 2015

Organizations are increasingly reliant on the Internet and other digital media to connect with and engage potential customers, reflecting the fact that we, as consumers, are living our lives online more and more each day.
Full Sail’s online Internet Marketing bachelor of science degree program is designed to give its students a practical education in the rapidly progressing world of integrated marketing. It will show you the basic components that are core of any successful marketing plan, while bringing newer online channels into focus.
To start, you’ll build your knowledge with courses that introduce marketing fundamentals, as well as the terminology and concepts found in the Internet marketing world. You’ll also learn about the cornerstones of web design and technology and their impact on online marketing. Through the study of concepts such as web design, web interface, and usability, you’ll learn the language necessary to communicate within the ever-changing business environment.

Online Marketing Bachelor's Degree

Overview

A picture representing this degree
Technology has transformed the way we go about our daily lives. Between smartphones and social media, most adults are constantly connected, giving companies new outlets to reach consumers.
To figure out what those consumers want and how best to use these new platforms, businesses often turn to marketing professionals.
Students earning an online bachelor’s degree in marketing typically take courses that focus on research, strategy and sales, as well as other business classes, to develop a basic understanding of how to determine what consumers want – and how to convince them to buy it.
Multiple jobs in the field, including market research analyst, sales manager and marketing manager, are listed among the U.S. News Best Business Jobs, in part because of their relatively high salaries, upward mobility and stable job outlook.

Course Work


Core courses
Marketing students learn what motivates people to buy through courses such as consumer behavior. Other fundamental marketing courses include:
• Marketing research
• Marketing management
• Strategic marketing
• Sales
• Advertising
Students also typically take additional business courses, such as economics, accounting and business law and ethics.
Data courses
Marketing isn’t just about advertisements and sales pitches. Students also need to understand the data side of the profession, which helps companies target their marketing efforts and measure success.
Classes covering analytics, statistics, finance and search engine optimization can teach students how to use data to determine the return on marketing efforts. This knowledge can offer a competitive advantage in the job market, as businesses plan to funnel more money toward analytics and social media over the next several years, according to an annual report by The CMO Survey, which tracks marketing trends.
Internships
While internships are not usually required to earn a bachelor’s in marketing online, the experience in the field can improve job prospects after graduation.